Your paid search strategy in 2020 just got a bit easier because we’re going to tell you about a couple of the most important lessons we learned this year about Google Ads.  Not using Google Ads?  Intimidated by the thought of it?  Don’t be. We’re going to teach you how to work it to your advantage and you’ll be killing your Google Ads campaign in 2020 if you follow these two steps. So, let’s get to it… Paid Search Is a Low-Funnel and a High-Funnel Channel Usually, when we talk about Facebook and Google Display Network (GDN), we’re … [Read more...]