Will Decreasing Bids Improve Your ROAS? Adwords CPC’s are of course set by Google’s auction. What happens though if some of the competitors in your auction withdraw, greatly reduce their budget or slow down their ad delivery? Shouldn’t you benefit from a reduction of bids even if it is only for a short time? When was the last time you thought about reducing your bids? Looking for a Better ROAS? Decrease Your Bids! Decreasing your bids sounds like a no brainer, but you need to be careful. This is not a … [Read more...]
Better PPC Reports
KAIZEN PPC! Don't think of PPC Reports as just some monthly documents you send around to clients each month. Think of them as the catalyst for improving Return on Ad Spending! Custom PPC reports are all about the process of summarizing results and brainstorming each month to find ideas for the coming month to improve results. Get it right, and your PPC Reports will become the driving force for KAIZEN PPC. Go, go, go!! … [Read more...]