What is Quality Score in Google Adwords? A quality score is an analytical tool used by Google to determine the relevance and quality of your keywords and PPC ads. Scores range from 1 to 10, with 10 being the highest score, and 1 being the lowest. Nobody knows the exact algorithm used to determine the score, but click-through rate, keyword relevance, landing page quality, relevance of ad copy, and your history with AdWords are all factors that determine your score.Before we get too deep into this topic, we want to remind you that the … [Read more...]