Facebook Ads Remarketing Solutions
Facebook understands customers’ buying behaviors. They understand that a customer might not make a purchase the first time they visit your online storefront, and they understand that the lifelong value of an existing customer is of the utmost importance. As a result, they’ve created a lot of great options for remarketing to your customer base.
Custom Audience from your Website
Facebook offers a variety of ways to build remarketing lists from the traffic to your website. You can create a list of…
- Anyone who visits your website
- People who visit specific web pages
- People who visit specific web pages but not others
- People who haven’t visited in a certain amount of time
Dynamic Product Ads
Facebook also offers companies the ability to dynamically remarket to their site visitors as well. When a potential or existing customer visits your site and spends time considering specific items for purchase, there are few marketing tactics as powerful as turning around and showing that same potential customer an ad of the exact product they just spent time considering.
With Facebook’s Dynamic Product Ads, this is not only possible, but easy. We simply track your customers on your site via a tracking pixel and then show them a corresponding dynamic product ad based off your product feed which is imported to Facebook.