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You are here: Home / Archives for Chris Lude

Keep Reducing Keyword Bids

October 3, 2009 By Chris Lude

Relevancy versus CPA When a keyword converts at a cost which exceeds the targeted CPA, when do you give up on the keyword, and when do you stick with it?  The primary consideration should be relevancy. … [Read more...]

Filed Under: Pay Per Click Articles

DIY Pay Per Click Management

August 13, 2009 By Chris Lude

"Now Hiring:  Manage PPC . . . and  Lift 50 pounds" Today I read an ad for hire: Responsibilities include: Computer tech work, general admin assistance, ability to lift up to 50lbs, running errands, etc.  Experience with AdWords, PPC and SEO also beneficial. Why not add, tuning up the owner's BMW and performing occasional Lasik Eye Surgery to the list of responsibilities?We look at about half a dozen new PPC accounts per week.  No wonder two thirds of those look like they've been put together and managed by an office assistant in his … [Read more...]

Filed Under: Pay Per Click Articles

Conversions – Many Per Click

July 27, 2009 By Chris Lude

Conversion Metrics Many Per Click versus One Per Click Google Adwords -- with the new interface, as well as in reports, you can now evaluate conversion results according to Many Per Click or One Per Click.  Over the past couple weeks, the issue of which metric is most important has come up repeatedly.  Here we define the terms and clarify the usefulness of the metrics. … [Read more...]

Filed Under: Pay Per Click Articles, PPC Experts Tagged With: many per click

For Adwords Agencies

May 22, 2009 By Chris Lude

Sales 101 for an Adwords Agency Google allows an Adwords Agency to acquire new customers on behalf of advertisers through: a) timely & targeted advertising; b) based on bids set by the seller; and c) resulting in measurable results.  In this way, Google Adwords serves as an "Accountable Advertising Platform." … [Read more...]

Filed Under: General Pay Per Click Topics Tagged With: About Adwords, how Adwords works

Local Internet Ads Really Work!

May 22, 2009 By Chris Lude

Internet Marketing for Local Advertisers Some of the most successful Adwords campaigns we manage are for local advertisers.  Consumers are increasingly using search to find, sort and select local goods and services.  Here are the statistics to prove it. … [Read more...]

Filed Under: General Pay Per Click Topics Tagged With: local internet advertising, online ads for bricks & mortar merchants, online ads for local service businesses

Local Business Ads for Attorneys

May 18, 2009 By Chris Lude

Local Business Ads Often Cost Less for Attorneys Millions of people check online maps each day to search for business listings by location.  Our experience shows that map searches for attorneys are often somewhat cheaper than the cost of standard text ads for Google keyword searches. … [Read more...]

Filed Under: Pay Per Click Articles

More Searches for Bankruptcy Attorneys

May 16, 2009 By Chris Lude

Bankruptcy Attorney search queries growing in Denver! The following search phrases for Attorneys in Denver are complements of Google Insights for Search.   As you can see, some of the most popular and fastest search queries relate to bankruptcy and divorce.  It seems that even in Denver, the economic times are exacting their toll. … [Read more...]

Filed Under: General Pay Per Click Topics Tagged With: attorney keyword trends, attorney keywords denver, bankruptcy attorney, divorce attorney

Compelling Case for Internet Advertising

May 16, 2009 By Chris Lude

Gap Between Media Consumption & Ad Spending In the US, almost 75% of users are online.  Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising. … [Read more...]

Filed Under: General Pay Per Click Topics Tagged With: advertising budgets, Internet Advertising Trends

Attorney Adwords Marketing

May 15, 2009 By Chris Lude

Attorney Adwords Marketing Tips The following tips for managing Adwords apply specifically to Attorneys, Law Firms, and Lawyers. … [Read more...]

Filed Under: Pay Per Click Articles

Diagnose Keywords Tool

April 9, 2009 By Chris Lude

Google's new "Diagnose Keywords" tool gives us new information regarding the traffic potential of keywords; using it to cull Long Tail Duds can significantly improve the performance of a new account. … [Read more...]

Filed Under: PPC Experts Tagged With: Diagnose Keywords Tool, Google Adwords Tools

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