Relevancy versus CPA When a keyword converts at a cost which exceeds the targeted CPA, when do you give up on the keyword, and when do you stick with it? The primary consideration should be relevancy. … [Read more...]
DIY Pay Per Click Management
"Now Hiring: Manage PPC . . . and Lift 50 pounds" Today I read an ad for hire: Responsibilities include: Computer tech work, general admin assistance, ability to lift up to 50lbs, running errands, etc. Experience with AdWords, PPC and SEO also beneficial. Why not add, tuning up the owner's BMW and performing occasional Lasik Eye Surgery to the list of responsibilities?We look at about half a dozen new PPC accounts per week. No wonder two thirds of those look like they've been put together and managed by an office assistant in his … [Read more...]
Conversions – Many Per Click
Conversion Metrics Many Per Click versus One Per Click Google Google Ads -- with the new interface, as well as in reports, you can now evaluate conversion results according to Many Per Click or One Per Click. Over the past couple weeks, the issue of which metric is most important has come up repeatedly. Here we define the terms and clarify the usefulness of the metrics. … [Read more...]
For Google Ads Agencies
Sales 101 for an Google Ads Agency Google allows an Google Ads Agency to acquire new customers on behalf of advertisers through: a) timely & targeted advertising; b) based on bids set by the seller; and c) resulting in measurable results. In this way, Google Google Ads serves as an "Accountable Advertising Platform." … [Read more...]
Local Internet Ads Really Work!
Internet Marketing for Local Advertisers Some of the most successful Google Ads campaigns we manage are for local advertisers. Consumers are increasingly using search to find, sort and select local goods and services. Here are the statistics to prove it. … [Read more...]
Local Business Ads for Attorneys
Local Business Ads Often Cost Less for Attorneys Millions of people check online maps each day to search for business listings by location. Our experience shows that map searches for attorneys are often somewhat cheaper than the cost of standard text ads for Google keyword searches. … [Read more...]
More Searches for Bankruptcy Attorneys
Bankruptcy Attorney search queries growing in Denver! The following search phrases for Attorneys in Denver are complements of Google Insights for Search. As you can see, some of the most popular and fastest search queries relate to bankruptcy and divorce. It seems that even in Denver, the economic times are exacting their toll. … [Read more...]
Compelling Case for Internet Advertising
Gap Between Media Consumption & Ad Spending In the US, almost 75% of users are online. Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising. … [Read more...]
Attorney Google Ads Marketing
Attorney Google Ads Marketing Tips The following tips for managing Google Ads apply specifically to Attorneys, Law Firms, and Lawyers. … [Read more...]
Diagnose Keywords Tool
Google's new "Diagnose Keywords" tool gives us new information regarding the traffic potential of keywords; using it to cull Long Tail Duds can significantly improve the performance of a new account. … [Read more...]