Hats Off to Adwords Developers
We’ve made several suggestions in the past for improving Adwords’ online interface and desktop editor, and Google has actually made several of the revisions. The most recent one was adding “dismiss” to alerts. I imagine that once a dozen or so similar suggestions pile up, a manager in Adwords’ development department schedules the revision for programming. So I’m adding this post as a sort of Adwords wish list, and beginning it with two suggestions I made yesterday via an online chat with a Google chat representative. Please feel free to add to the list whenever you have ideas for improving either the online Adwords interface or the Adwords desktop editor.
Chat Transcript 23 July
info: Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: “I have two inquiries: 1) account access for linked MCC’s via the desktop editor. 2) will we be assigned an account representative?”.
info: Google Rep has received your message and will be right with you.
Google Rep: Hello, Chris. Thanks for contacting Google AdWords. I’m happy to help you.
Google Rep: I see that you have two questions. I will address them both.
Google Rep: First I am going to pull up your account and take a look.
chris: thank you
chris: the first point is just a suggestion
chris: these linked MCC’s are so convenient
chris: we have a team managing these accounts, and by giving them access to the parent mcc, they can also access our partners’ mcc accounts
chris: this works beautifully for the online interface
chris: however, it’s not working perfectly, because each of our SEM professionals still requires a separate login for each MCC
chris: because the desktop editor doesn’t allow access to linked MCC accounts with a single login
chris: we use the desktop editor extensively
chris: so this forces me to create extra Google accounts
chris: one for each SEM professional x number of linked accounts (which today = 9 professionals x 3 MCC accounts = 27 potential logins)
chris: I suggest that Google modify the desktop editor to allow access to linked mcc accounts
Google Rep: Do you mean that when you try to use AdWords Editor you have to have separate logins for each MCC account?
chris: precisely
Google Rep: So you can get to the child accounts under one direct MCC but you cannot access “sub-MCC” accounts through the main MCC login that you use for your AdWords dashboard. Is that correct?
chris: true
Google Rep: I would be happy to look into this to see if there is any other work around.
chris: we are working around it just fine; it’s just an inconvenience, and I thought I would mention it as a recommendation
chris: because in the past, Google seems to have valued our recommendations
Google Rep: I would be happy to pass it along. It is a good point.
chris: thank you
Chris: regarding the second point . . .
chris: our access to Google Analytics is based on a hodge podge of logins through a number of accounts
chris: and when we have to access Google Analytics with logins other than those used to access Adwords, we lose our Adwords sessions.
chris: this forces us to re-login back and forth during our analysis, and reporting process
chris: why can’t Google allow us to access Google Analytics for any account from within that account’s Adwords interface?
chris: this becomes a larger issue for those accounts accessed via linked MCC logins
Google Rep: AdWords will only allow Analytics access to accounts that are directly linked to a specific AdWords account. But I do understand your concern and it does make sense.
Google Rep: I believe the reasoning behind the current situation is for privacy reasons.
chris: of course I’m referring only to linked Analytics / Adwords accounts.
chris: I can imagine the reasons behind it, and to some extent it may be an Urchin legacy issue
chris: aside from that, it’s not logical that a customer would give an SEM manager the keys to their Adwords account, but not allow them to turn on the headlights to drive it. So I’m not really buying your privacy argument. Managing Adwords without analytics is unprofessional.
chris: anyway, I would be pleased if you passed along the suggestion for consideration
Google Rep: I certainly will.
chris: thank you for your time today.
Google Rep: You’re welcome.
chris: bye for now
Google Rep: Is there anything else that I can help you with?
chris: No thank you. Have a good day.
Google Rep: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
14 Responses to “Improving Adwords”
Disclose the actual search phrases which trigger ads; to some extent this is done via the Search Query Performance Report (see http://www.denver-ppc.com/keyword-adequacy-quotient), but not satisfactorily. You could fix that report by eliminating “15 other unique search queries” which is designed to disguise them.
keyword tool: Allow users to select match type before “Get Keyword Ideas.” What makes you think we want to add Broad Match keywords? Tsk, tsk! These postbacks are painful; implementation would save Google and users a postback.
i know that we cannot open the google interface and analytics at the same time using on internet explorer but we also can use 2 internet explorer
and i do this . i open the interface in the normal internet explorer and the analytics with Firefox and it works .
Excellente! Thank you.
add two controls to the desktop editor:
a drop down box, allowing me to select for which field I want a total;
a total field.
You guys are jamming on this editor. The improvements so far this year have been so helpful. Add this feature next please. Thank you, Chris.
Now we can open an account in other MCC linked to our MCC through the AdWords Editor…Perfect!
If we choose now to show our ads for the search and content networks for the same campaign, the Adwords interface shows a separate statistics for them.and the ad performance on content sites doesn’t affect the search Quality Score or ranking on Google or the search network.
True! I like it, except, I wish “Summary” were the default.
Even so, we don’t run content and search together, because doing so mangles Google Analytics data.
Check out Google Ad Planner — further evidence that Google intends to subsidize search growth with new revenue from other forms of advertising.
Google is transforming itself from being the world’s search engine, to becoming the world’s advertising agency.
Now if u pointed your mouse over the Magnifying glass icon, it gives you the quality score by a degree, like 6 out of 10 (6/10), that will help a lot with the keywords analysis and make it more specific and accurate.
The Keywords quality score now appears in the keywords report,, AWESOME!!
New Feature In Adwords editor V 6.5:
Keyword Opportunities
The Keyword Opportunities tool enables you to find new keywords for your account and add the new keywords directly to new or existing ad groups. The tool includes the following features:
Keyword expansion: Generate keyword ideas based on descriptive words or phrases. For example, enter the term “gourmet coffee” to see other related terms, along with the estimated search volume and competition for each keyword.
Keyword multiplier: Combine lists of terms to form a new keyword list. For example, your first list could contain adjectives, such as “cheap” and “discount.” Your second list could contain products or services, such as “hotels” and “motels.” The tool will then show you every possible combination of those terms, so you can select the appropriate ones for your account.
Thanks
Haytham, thank you for this fine posting!!
Why Denver PPC?
- Reason 1: Thorough ROAS analysis
- Reason 2: Personalized PPC reports
- Reason 3: Meticulous PPC maintenance
Why can’t Google integrate Google Analytics reports into Adwords? From the Adwords report interface, I want a checkbox for “Bounce Rate” shown in the keyword report, the ad report, and the campaign report. Yo Google, you know it makes sense!!