[B] Spending PPC Budget? Yes or No

Determine if a client is spending the daily budget by reviewing an Adwords report, or by reviewing the online Adwords interface for the past week or so. Often it’s not a simple yes or no answer. If the budget is $75, and the campaign is hitting the budget 5/7 days, then we might answer a qualified “Yes.” Anyway, Google loves informing us when an account could spend more (”Campaign Budget Alert”), so this condition is sometimes  easily determinable from just a glance at the online Adwords interface.