Webmaster: implement conversion tracking on this account.
Site Owner: double the budget to $50 per day, allowing us to double the Adwords traffic for this account while still leaving plenty of leeway for pruning underperforming keywords.
For PPC Manager:
Replicate the existing campaign in order to add one new Hi Spending campaign scheduled to run Tuesdays and Wednesdays, then turn off the existing campaign on Saturday and Monday.
Eliminate Search Network for this campaign.
If the budget allows for additional spending, also consider creating a Yahoo campaign since the Adwords search campaign is performing very well.
Break the single term “abdominoplasty surgeons” and any closely related terms out of the Body-Tummy Tuck ad group and place them into a newly created separate ad group, with their own “abdominoplasty” text ads, targeting the Tummy Tuck page.
Pause the Harrison Co Plastic Surgery ad group.
Replace the word, “trusted,” with the word, “experienced,” for those ads which do not already include both terms.
For all ads including the text, “Safe & Affordable,” revise text to complement other ads included in each respective ad group.