Tools for

PPC Experts & SEO Experts

Denver PPC employs Yahoo Marketing experts, Google Adwords experts, SEO experts and Link Building experts. We have developed tools and reports to help our own professionals more effectively serve our internet marketing clients. Many of these tools are presently being made available online free of charge.

The tools are described as follows:

PPC Ad Split Testing

Allows PPC manager to analyze ad results by the disparate creative attribute of the ads. If you wish to know more about how we perform ad split testing for our PPC accounts, then please contact us.

[This tool is only available to affilates.]

PPC Competitor Ad Survey

Allows PPC manager to analyze competitor ads accross US metros. If you wish to know more about how we perform competitor analysis for our PPC accounts, then please contact us.

[This tool is only available to affilates.]

Sample PPC Report

This is a sample of our standard monthly PPC report which we issue to our full-service clients. Our PPC Reports are customized for each client and vary from month to month. If your current PPC Manager is not providing you with customized monthly reports, then it’s doubtful that your PPC Manager is providing you with customized PPC management services. Don’t settle for cookie cutter PPC services!

Sample PPC Road Map

This is a sample of the information we maintain for each PPC account. It is updated continuously and provides the basis for managing our client’s pay per click accounts. If you are a Denver PPC client, you can ask to see a copy of your PPC Road Map at any time.

If you are presently managing Adwords or Yahoo accounts for clients then you’ll understand the importance of maintaining an accurate archive of revisions and your rationale for making such revisions, as well as:

• tracking performance over time;
• documenting economic analyses; and
• tracking performance details over time.

Sample PPC Performance Evaluation

Denver PPC completes a performance evaluation each month, for every PPC advertising account we manage. These evaluations represent the basis for determining promotions and raises for our best performing PPC managers, and offer guidance on how to improve for the rest. We provide a sample of the report for the benefit of our PPC Managers, our pay per click clients, and our prospective internet marketing clients. We publish it online and make it available to other PPC management companies in the hopes that by improving the standards accross the industry, we can contribute to rationalizing their management of accounts within those Ad Space in which we compete.

PPC Demand Survey

Comparative number of Pay per Click positions advertised by week for each US metro.

SEO Demand Survey

Comparative number of Search Engine Optimization positions advertised by week for each US metro.

Web Design Demand Survey

Comparative number of web design positions advertised by week for each US metro.

Link Building Demand Survey

Comparative number of link building assignments advertised by week for each US metro.

SEO Competitor Analysis

For up to 10 search phrases and a given URL, get: Google search ranking, Yahoo search ranking, age, and counts for pages indexed, BackLinks, AllinAnchor, and PhraseOnPage.

This tool is presently available online free of charge.

Ask Us about PPC & SEO Tools

Except for its PPC Ad Split Testing Tool, and PPC Competitor Ad Survey, Denver PPC presently offers its tools and surveys free of charge. If you find them particularly helpful, or would like to report a problem with any of them, then please drop us a line at scs@denver-ppc.com.