Comments on: Framework: Keyword Selection

By: Competitor's Names as Keywords | Denver PPC

Competitor's Names as Keywords | Denver PPC — Fri, 14 Nov 2008 15:21:37 +0000

[...] never been able to convert them efficiently. But then, that’s for search; what about buying tangential keywords, like competitors’ names, for content [...]

By: Creating Effective Keyword Lists | Denver PPC

Creating Effective Keyword Lists | Denver PPC — Mon, 04 Aug 2008 15:20:47 +0000

[...] a lot about How to Setup an Adwords account, and have also written a separate posting about the criteria for choosing keywords, but this posting discusses exactly how we go about developing a keyword list from scratch for a [...]

By: Keyword Controversies | Denver PPC

Keyword Controversies | Denver PPC — Sat, 12 Jul 2008 13:16:43 +0000

[...] name is highly relevant, very essential, and extremely specific. On that basis, in terms of our Framework for Selecting Keywords, it would be considered an obvious pay per click buy. For most paid search clients, we would [...]

By: How to Setup Adwords Account | Denver PPC

How to Setup Adwords Account | Denver PPC — Sat, 31 May 2008 17:59:02 +0000

[...] a number of methods and tools for performing keyword research, and the subject deserves a separate post. Regardless of the method, keyword research is generally [...]

By: chris

chris — Fri, 30 May 2008 23:14:52 +0000

One of our advertisers who depends heavily on a Tangential approach receives over half its conversions from Tangential keywords. Of course, it is paying 3x as much for leads generated by Tangential keyword phrases, as it is paying for those generated by Essential keyword phrases. Still, given the nature of its business, and the high potential value of a lead, the Tangential keywords are contributing an attractive ROAS.

By: Inactive Keywords | Denver PPC

Inactive Keywords | Denver PPC — Sun, 25 May 2008 21:28:55 +0000

[...] If a keyword has become inactive, it most often means that Google has determined that you have no business bidding on the keyword. Ask yourself, “Is the keyword too general? Is the keyword essential?” If your answer to both questions is yes, then take steps to salvage the keyword. If you answered no to either question, then consider pausing the keyword. For more information, see Evaluating Keywords. [...]

By: Improve Quality Scores | Denver PPC

Improve Quality Scores | Denver PPC — Sat, 24 May 2008 15:30:08 +0000

[...] are occasions where we purposefully undertake a tangential advertising approach which is bound to earn Poor Quality Scores. That exception notwithstanding, we don’t [...]

By: Keyword Elements | Denver PPC

Keyword Elements | Denver PPC — Tue, 20 May 2008 19:48:55 +0000

[...] learn how to select keywords for ppc, check out the Denver PPC [...]