Ad Space versus Geo Market Competitors
Your Ad Space Competitors are not necessarily the same folks as your Geo Market Competitors. You’ll recognize your Geo Market Competitors immediately as the lot you compete with day in and day out for new customers. Don’t be surprised if you find some unfamiliar names in your Ad Space; apart from Ad Space Blunderers, you may also find advertisers who are purposefully applying a Tangential Advertising approach.
Check Out Your Ad Space
Your Return on Ad Spending (ROAS) for specific keywords is affected by competition within your Ad Space, so before setting up a PPC account, Denver PPC analyzes your own Ad Space Competitors (within your geo-market), as well as across most US metro areas. This allows us to optimize your account structure with respect to your geo competitors, and also provides some ideas about what to write, and what not to write in your ads. Of course, some of your Ad Space Competitors will have clever ads and those represent a challenge in terms of differentiating your offering from theirs. Especially, if you are providing a local service, then you might also find it interesting to see what advertisers in other cities are writing in their ads.
National Ad Space Survey
We have a tool for analyzing competitor ads on a national level. Since Google serves ads locally, the paid search results vary from metro to metro. You can gather this data yourself manually by searching for your primary keywords on a metro by metro basis. If you manage your own PPC account, then give it a try. If you get bored with all the copying and pasting and you feel the need to get back to your regular work, then consider giving us a call for a free quote . . . afterall, there are a lot of reasons professional PPC Managers are better than the average Joe at managing PPC accounts.