Relevancy versus CPA

When a keyword converts at a cost which exceeds the targeted CPA, when do you give up on the keyword, and when do you stick with it?  The primary consideration should be relevancy.

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“Now Hiring:  Manage PPC . . . and  Lift 50 pounds”

Today I read an ad for hire:

Responsibilities include: Computer tech work, general admin assistance, ability to lift up to 50lbs, running errands, etc.  Experience with AdWords, PPC and SEO also beneficial.

Why not add, tuning up the owner’s BMW and performing occassional Lasik Eye Surgery to the list of responsibilities?

We look at about half a dozen new PPC accounts per week.  No wonder two thirds of those look like they’ve been put together and managed by an office assistant in his free time.

Outsource PPC!

Do it yourself PPC doesn’t work well for small businesses because: a) companies can’t afford to hire a full-time genius just to manage PPC (so they delegate the job to any person with a pulse); and b) the owner himself is generally too busy, and so he ends up neglecting the account.

If you own a company and are sort of managing PPC yourself, you will appreciate and benefit from our daily PPC Management services.  We guarantee you improved economic results, and you will likely find that  Outsourcing PPC is cheaper than you think.  Our fees for small local businesses start at $350 per month.

Phone Hanna at 720 663 9595 for a PPC Management Quote.   Let her show you the ways we’ll improve your pay per click account.

Conversion Metrics

Many Per Click versus One Per Click

Google Adwords — with the new interface, as well as in reports, you can now evaluate conversion results according to Many Per Click or One Per Click.  Over the past couple weeks, the issue of which metric is most important has come up repeatedly.  Here we define the terms and clarify the usefulness of the metrics.

Sales 101 for an Adwords Agency

Google allows an Adwords Agency to acquire new customers on behalf of advertisers through: a) timely & targeted advertising; b) based on bids set by the seller; and c) resulting in measurable results.  In this way, Google Adwords serves as an “Accountable Advertising Platform.”

Internet Marketing for Local Advertisers

Some of the most successful Adwords campaigns we manage are for local advertisers.  Consumers are increasingly using search to find, sort and select local goods and services.  Here are the statistics to prove it.

Local Business Ads Often Cost Less for Attorneys

Millions of people check online maps each day to search for business listings by location.  Our experience shows that map searches for attorneys are often somewhat cheaper than the cost of standard text ads for Google keyword searches.

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Bankruptcy Attorney search queries growing in Denver!

The following search phrases for Attorneys in Denver are complements of Google Insights for Search.   As you can see, some of the most popular and fastest search queries relate to bankruptcy and divorce.  It seems that even in Denver, the economic times are exacting their toll.

Gap Between Media Consumption & Ad Spending

In the US, almost 75% of users are online.  Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising.

Attorney Adwords Marketing Tips

The following tips for managing Adwords apply specifically to Attorneys, Law Firms, and Lawyers.

Google’s new “Diagnose Keywords” tool gives us new information regarding the traffic potential of keywords; using it to cull Long Tail Duds can significantly improve the performance of a new account.