Improve Your Landing Pages
A conversion occurs when a visitor performs a specified beneficial act, such as buys something online, submits a contact form, or calls a phone number found on a webpage. A Conversion Lever is the means by which a conversion is initiated by the visitor to a website. Improving your website, particularly as it affects conversion levers, can significantly impact return on your pay per click advertising.
For some online stores, conversion statistics are watertight–if all conversions happen online, then Google Analytics, PPC Conversion tracking, and other forms of analytics can capture 100% of the conversion data for 100% of the conversion process. In such cases, the conversion tracking represents a useful performance measure for every element of an account. For many websites, especially service related companies, the primary form of conversion is a phone call. In such cases, since most conversion analytics fail to capture phone calls and the conversion process involves multiple off-line steps, a PPC Ad Manager may resort to Bounce Rates and other metrics to evaluate performance.
There are tangible things you can do to improve your conversions and ROAS. Call Hanna today to arrange a free consultation, including ideas for improving your conversions.