Keyword Quality Scores
Quality Scores should be monitored weekly at the keyword level. Include a list of poor quality scores in each report and describe what you will do to remedy the scores (if anything). Sometimes PPC Analysts struggle with finding recommendations for monthly reports. However if you are performing your daily maintenance in a thorough manner, you’ll almost always find ways of improving the account by focusing on keyword quality scores.
How to Monitor Keyword Quality Scores
Presently, there is only one way to monitor keyword quality scores–that is to open every ad group, select show/hide, choose quality scores. Then click on heading to sort worst to best, to identify any lower than “OK.”
How to Fix Poor Quality Scores
There is an entire blog post on Poor Quality Score Remedies. Suffice it to say here, that: 1) not all keywords with poor scores should be repaired; and 2) remedies often involve landing page and / or site improvements.
Reporting Poor Quality Scores
Poor Keyword Quality Scores are a reportable matter. Don’t permit these to hang out in the account; recommend remedies.
Kaizen PPC? Repair the worst elements of your account month in and month out. Focus ad spending on the best performing elements of your account, and your PPC advertising performance can continuously improve.