Comments on: How to Setup Adwords Account http://www.denver-ppc.com/how-to-setup-adwords-account/ How to Manage Pay Per Click Advertising Wed, 18 Nov 2009 11:45:20 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Creating Effective Keyword Lists | Denver PPC http://www.denver-ppc.com/how-to-setup-adwords-account/comment-page-1/#comment-108 Creating Effective Keyword Lists | Denver PPC Mon, 04 Aug 2008 12:01:04 +0000 http://www.denver-ppc.com/?p=78#comment-108 [...] written a lot about How to Setup an Adwords account, and have also written a separate posting about the criteria for choosing keywords, but this [...] [...] written a lot about How to Setup an Adwords account, and have also written a separate posting about the criteria for choosing keywords, but this [...]

]]> By: clude http://www.denver-ppc.com/how-to-setup-adwords-account/comment-page-1/#comment-89 clude Fri, 11 Jul 2008 06:45:14 +0000 http://www.denver-ppc.com/?p=78#comment-89 Today I was reviewing the build for a rather large account, and was trying to figure out what it is that is so difficult about selecting the right ad groups. Why do so many people get it wrong? I suppose it deserves its own post, but I can summarize some ideas here. Work to avoid these 5 very common mistakes people make when sorting keywords into ad groups: 1) too few ad groups; 2) sorting according to common concepts instead of common terms; 3) sorting first by adjectives instead of first by nouns; 4) ignoring landing page options; and 5) failing to consider potential ad text. Today I was reviewing the build for a rather large account, and was trying to figure out what it is that is so difficult about selecting the right ad groups. Why do so many people get it wrong? I suppose it deserves its own post, but I can summarize some ideas here.

Work to avoid these 5 very common mistakes people make when sorting keywords into ad groups:

1) too few ad groups;
2) sorting according to common concepts instead of common terms;
3) sorting first by adjectives instead of first by nouns;
4) ignoring landing page options; and
5) failing to consider potential ad text.

]]> By: chris http://www.denver-ppc.com/how-to-setup-adwords-account/comment-page-1/#comment-55 chris Wed, 04 Jun 2008 19:24:45 +0000 http://www.denver-ppc.com/?p=78#comment-55 If you have Google Analytics history, then that can influence account structure. Have a look at which keyword phrases have converted in the past and make sure you consider those in determining ad groups. If you have Google Analytics history, then that can influence account structure. Have a look at which keyword phrases have converted in the past and make sure you consider those in determining ad groups.

]]> By: clude http://www.denver-ppc.com/how-to-setup-adwords-account/comment-page-1/#comment-43 clude Sat, 31 May 2008 17:34:16 +0000 http://www.denver-ppc.com/?p=78#comment-43 Having clients review accounts before we turn them on is a lot like having a patient examine and approve a crown before it is fitted by the dentist. What basis does the patient have for examining the crown? If you ask him to review it, what will he be looking for? Of course, once you install it and he finds the color or bite are wrong, the dentist is going to catch some grief, but having the patient examine the crown in advance, wouldn't have resolved those complaints. So for the average Advertiser, we create an account, review it, and activate it. Having clients review accounts before we turn them on is a lot like having a patient examine and approve a crown before it is fitted by the dentist. What basis does the patient have for examining the crown? If you ask him to review it, what will he be looking for? Of course, once you install it and he finds the color or bite are wrong, the dentist is going to catch some grief, but having the patient examine the crown in advance, wouldn’t have resolved those complaints. So for the average Advertiser, we create an account, review it, and activate it.

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