Sales 101 for an Adwords Agency

Google allows an Adwords Agency to acquire new customers on behalf of advertisers through: a) timely & targeted advertising; b) based on bids set by the seller; and c) resulting in measurable results.  In this way, Google Adwords serves as an “Accountable Advertising Platform.”

Internet Marketing for Local Advertisers

Some of the most successful Adwords campaigns we manage are for local advertisers.  Consumers are increasingly using search to find, sort and select local goods and services.  Here are the statistics to prove it.

Bankruptcy Attorney search queries growing in Denver!

The following search phrases for Attorneys in Denver are complements of Google Insights for Search.   As you can see, some of the most popular and fastest search queries relate to bankruptcy and divorce.  It seems that even in Denver, the economic times are exacting their toll.

Gap Between Media Consumption & Ad Spending

In the US, almost 75% of users are online.  Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising.

Phones with Browsers

I find the statistics about search migrating from PC’s to phones to be particularly compelling.  That is, according to wikipedia, there are 850 million personal computers in use, and 3.3 billion mobile telephones (as of November 2007).  

Identify High Traffic Keywords

High Traffic keywords deserve special treatment!  If you have  a keyword which represents more than 5% to 10% of your impressions, clicks, or ad spending, and are not giving it special treatment, then you’re dropping the ball.