PPC Impressions Can be Expensive!

An Impression is the instance of your ad appearing on a search or affiliate webpage. If your ad appears below the fold, and the prospect fails to scroll down the search phrase and see your ad, then you will still be charged for an impression. If your ad would have appeared on page two of the search results, but your prospect did not go to page two, then you will not be charged for an impression. Charged for?? Well not exactly, since it is pay per click, right?

Quality Score & Why it Matters

Many of the recommendations we make each month to improve the performance of an Adwords account focus on improving quality scores. A healthy quality score forms the cornerstone of a successful pay per click advertising account. If your Adwords account is not performing well, then take steps to improve your Quality Score!