SEO: a Game of Musical Chairs

Those companies pursuing search marketing programs don’t need us to tell them that the competition for listings on the 1st page of organic search results is intensifying. Seven years ago, there were 10 first page organic search listings per search phrase.  Today there are still just 10.  However, during that period, the number of active websites has increased by over 600%.

Improve Your Landing Pages

A conversion occurs when a visitor performs a specified beneficial act, such as buys something online, submits a contact form, or calls a phone number found on a webpage. A Conversion Lever is the means by which a conversion is initiated by the visitor to a website. Improving your website, particularly as it affects conversion levers, can significantly impact return on your pay per click advertising.

What’s a decent CTR for a PPC campaign?

A little over 25% of clicks on Google searches go to Sponsored Ads. Since there are a maximum of 8 to 12 ads per page, then the par value for CTR is about 2.5%. Professional Adwords advertising companies are sometimes able to consistently achieve double digit click through rates in the most inefficient business segments. In the more competitive ad spaces, advertisers should consider a 5% click through rate to be exceptionally good.