No Accidental Positioning, Please!

Denver PPC Management likes to classify position targets (whether they are used as guidelines or in connection with Adwords’ Position Targeting feature) as follows:

• Ad Position One Point Oh! (loosely = ad position 1 or 2)
• Above the Fold (ad position 3 to 5)
• At the fold (ad position 4 to 7)
• Below the fold (ad position 5 to 9)
• Lost in space (ad position 10+)

What is the Optimal Max Keyword Length?

If you’re one of those Adwords managers who keeps encountering warnings that you’ve reached the account limit for maximum number of keywords, then this posting is for you. We’re interested in knowing, particularly for online stores, how keywords perform according to length of keyword phrase.

Looking for a Quick Fix?

Evaluating a Pay per Click (PPC) account on the basis of its Return on Ad Spending (ROAS) is akin to evaluating the Bronco’s season performance on the basis of its win/loss record. While it’s the only thing the fans care about, it doesn’t provide the team with what precisely what needs to be done to shut down Manning’s air attack, wrestle Tomlinson for a loss, and convert more third downs. A deeper analysis is required.

Ad Split Testing – Are we having fun yet?

Ad split testing is the process of analyzing how ad variations perform statistically on an absolute and relative basis. Some managers take a strict approach, ensuring that an ad exists for every combination of line variants in each ad group. While such an approach may be appropriate for some ad groups (for some types of accounts), it sometimes result in some pretty ridiculous combinations of ad text. This entry discusses the different methods by which a PPC manager analyzes ad creative content