Comments on: Adwords Manager http://www.denver-ppc.com/adwords-manager/ How to Manage Pay Per Click Advertising Wed, 18 Nov 2009 11:45:20 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Lude http://www.denver-ppc.com/adwords-manager/comment-page-1/#comment-104 Chris Lude Fri, 01 Aug 2008 21:29:12 +0000 http://www.denver-ppc.com/?p=99#comment-104 Yahoo reporting, as with every aspect of its ad management system is years behind Google, and unlike MS Ad Center vs Google Adwords, the gap is growing, not shrinking. Yahoo reporting, as with every aspect of its ad management system is years behind Google, and unlike MS Ad Center vs Google Adwords, the gap is growing, not shrinking.

]]> By: Chris Lude http://www.denver-ppc.com/adwords-manager/comment-page-1/#comment-103 Chris Lude Fri, 01 Aug 2008 21:26:34 +0000 http://www.denver-ppc.com/?p=99#comment-103 Yahoo doesn't provide impression share reports, but it does forecast impression shares based on budgets. Use this as a proxy for IS, and then you can very generallyestimate lost impressions due to rank by looking at your avg positions. Additionally, if you have budgeted Yahoo's estimated budget, and you're significantly underspending your budget, then you can figure that you can bet an idea about percent IS lost to rank. Yahoo doesn’t provide impression share reports, but it does forecast impression shares based on budgets. Use this as a proxy for IS, and then you can very generallyestimate lost impressions due to rank by looking at your avg positions. Additionally, if you have budgeted Yahoo’s estimated budget, and you’re significantly underspending your budget, then you can figure that you can bet an idea about percent IS lost to rank.

]]> By: Irene http://www.denver-ppc.com/adwords-manager/comment-page-1/#comment-101 Irene Thu, 31 Jul 2008 07:38:11 +0000 http://www.denver-ppc.com/?p=99#comment-101 ..and why Yahoo didn't show impression shares in any of its reports..?!!!! ..and why Yahoo didn’t show impression shares in any of its reports..?!!!!

]]> By: Irene http://www.denver-ppc.com/adwords-manager/comment-page-1/#comment-100 Irene Thu, 31 Jul 2008 07:37:22 +0000 http://www.denver-ppc.com/?p=99#comment-100 I'm wondering about calculating the impression share in Yahoo accounts, when Yahoo recommend a budget, should I calculate this budget for one month & not for only one day..?!! I’m wondering about calculating the impression share in Yahoo accounts, when Yahoo recommend a budget, should I calculate this budget for one month & not for only one day..?!!

]]> By: clude http://www.denver-ppc.com/adwords-manager/comment-page-1/#comment-68 clude Wed, 18 Jun 2008 15:45:44 +0000 http://www.denver-ppc.com/?p=99#comment-68 A common question I am asked is how to set keyword positions. Our framework for managing PPC ad accounts focuses on managing ad positions within the constraints of bid limits, so ad positions do matter. For more on how to set ad position targets, please read: http://www.denver-ppc.com/targeting-ad-positions/ A common question I am asked is how to set keyword positions.

Our framework for managing PPC ad accounts focuses on managing ad positions within the constraints of bid limits, so ad positions do matter. For more on how to set ad position targets, please read:

http://www.denver-ppc.com/targeting-ad-positions/

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