Setting Up PPC Marketing

First Adwords, then Yahoo

Generally Denver PPC creates an Adwords PPC marketing account, refines the Adwords account, and then derives a Yahoo PPC Marketing account from the Adwords account.  The reason for this approach is that the Adwords marketing generates more traffic and allows us to quickly identify the most productive ad groups, keywords and ads.  Aside from that, an Adwords account is much easier to develop and maintain and this is very important for a new PPC marketing account, because a new account generally requires significant refining throughout the initial month.

Yahoo PPC Marketing

I wish there was something nice I could say about the process of editing a Yahoo PPC account.  Since I can’t think of anything even a little bit nice, let me say that Google understands that it pays to make it easy for a PPC Manager to manage and maintain an online advertising account.  About half our PPC accounts have a Google and a Yahoo account.  The other half have just a Google Adwords account.  Yahoo works great for some types of companies, but we can’t imagine a circumstance under which we would recommend a Yahoo marketing account without a Google Adwords account.

Reporting process for Yahoo Marketing

If Denver PPC manages a Google Adwords and a Yahoo Marketing account for you, then in a combined monthly report, we will document the performance of, and analysis for, both Pay per Click accounts.

Wondering if Yahoo marketing is right for your company?  Call Hanna at 720 663 9595 to discuss how a Yahoo Pay Per Click account might benefit your business.