Comments on: Custom Ad Split Testing for PPC http://www.denver-ppc.com/ad-split-testing-techniques/ How to Manage Pay Per Click Advertising Wed, 18 Nov 2009 11:45:20 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Chris Lude http://www.denver-ppc.com/ad-split-testing-techniques/comment-page-1/#comment-128 Chris Lude Wed, 03 Sep 2008 22:44:25 +0000 http://www.denver-ppc.com/?p=11#comment-128 Here are some specific points to consider when performing the ad analysis: 1. analysis by CTR is the default. Many clients don't have sufficient conversions to make a meaningful analysis by conv. Even if a client does, in such cases, our analysis should be by CTR and by Conv!! 2. you have to show All Ads line!! Is a CTR of 1.46% good? Who knows!!!!!! Without an All line, we don't have a basis for comparing the ads! 3. You have to find positive attributes as well as negative attributes!!!! Half the attributes should be shown above the All line, and half below the All line!! 4. the quality of your analysis will depend on how cleverly you select the attributes!! Find a logical theme each month, and build your analysis around that. 5. select the longest possible representative period (sometimes this will be all time) on which to base your analysis. Here are some specific points to consider when performing the ad analysis:

1. analysis by CTR is the default. Many clients don’t have sufficient conversions to make a meaningful analysis by conv. Even if a client does, in such cases, our analysis should be by CTR and by Conv!!
2. you have to show All Ads line!! Is a CTR of 1.46% good? Who knows!!!!!! Without an All line, we don’t have a basis for comparing the ads!
3. You have to find positive attributes as well as negative attributes!!!! Half the attributes should be shown above the All line, and half below the All line!!
4. the quality of your analysis will depend on how cleverly you select the attributes!! Find a logical theme each month, and build your analysis around that.
5. select the longest possible representative period (sometimes this will be all time) on which to base your analysis.

]]> By: Continuously Improve PPC Ad Text | Denver PPC http://www.denver-ppc.com/ad-split-testing-techniques/comment-page-1/#comment-19 Continuously Improve PPC Ad Text | Denver PPC Sat, 24 May 2008 11:18:33 +0000 http://www.denver-ppc.com/?p=11#comment-19 [...] are a number of ways to perform ad split testing, and this is explained separately.  The bottom line is, don’t be too mechanical in your [...] [...] are a number of ways to perform ad split testing, and this is explained separately.  The bottom line is, don’t be too mechanical in your [...]

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