Relevancy versus CPA
When a keyword converts at a cost which exceeds the targeted CPA, when do you give up on the keyword, and when do you stick with it? The primary consideration should be relevancy.
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PPC Inquiry:
Why Denver PPC?
- Reason 1: Thorough ROAS analysis
- Reason 2: Personalized PPC reports
- Reason 3: Lower Costs per Conversion
