Conversion Metrics

Many Per Click versus One Per Click

Google Adwords — with the new interface, as well as in reports, you can now evaluate conversion results according to Many Per Click or One Per Click.  Over the past couple weeks, the issue of which metric is most important has come up repeatedly.  Here we define the terms and clarify the usefulness of the metrics.

Why Denver PPC?

  • Reason 1: Thorough ROAS analysis
  • Reason 2: Personalized PPC reports
  • Reason 3: Lower Costs per Conversion
Google Adwords and Yahoo search marketing specialist