Sales 101 for an Adwords Agency

Google allows an Adwords Agency to acquire new customers on behalf of advertisers through: a) timely & targeted advertising; b) based on bids set by the seller; and c) resulting in measurable results.  In this way, Google Adwords serves as an “Accountable Advertising Platform.”

Internet Marketing for Local Advertisers

Some of the most successful Adwords campaigns we manage are for local advertisers.  Consumers are increasingly using search to find, sort and select local goods and services.  Here are the statistics to prove it.

Local Business Ads Often Cost Less for Attorneys

Millions of people check online maps each day to search for business listings by location.  Our experience shows that map searches for attorneys are often somewhat cheaper than the cost of standard text ads for Google keyword searches.

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Bankruptcy Attorney search queries growing in Denver!

The following search phrases for Attorneys in Denver are complements of Google Insights for Search.   As you can see, some of the most popular and fastest search queries relate to bankruptcy and divorce.  It seems that even in Denver, the economic times are exacting their toll.

Gap Between Media Consumption & Ad Spending

In the US, almost 75% of users are online.  Time on the internet now accounts for 41% of Media consumption while internet advertising accounts for only 7% of total advertising.

Attorney Adwords Marketing Tips

The following tips for managing Adwords apply specifically to Attorneys, Law Firms, and Lawyers.