Identify High Traffic Keywords

High Traffic keywords deserve special treatment!  If you have  a keyword which represents more than 5% to 10% of your impressions, clicks, or ad spending, and are not giving it special treatment, then you’re dropping the ball.

Keyword Selection

The success of a new Adwords account depends significantly on decisions about keyword selection. Choosing the right keywords and negative keywords, understanding the traffic potential of the keywords you select, and making the right choices, during the selection process, about ad groups and campaigns are all critical factors for the successful launch of any pay per click advertising campaign.

Especially for new SEM Analysts, I’m often asked about how to develop keyword lists. This post is for you.