Pay Per Click for Marketing Research

Yesterday we met with an advertising company in Denver and discussed the role of pay per click in the context of an Advertiser’s broader marketing plans. The meeting began with a great presentation by Heather Lutze (if you haven’t seen her show, then you’re missing out). Following the presentation, several of us fielded questions. One related to the proper steps of commencing a Search Engine Marketing (SEM) effort and whether it pays to delay the process with pay per click (PPC). My reply was that pay per click, if managed properly, by definition results in a measurable positive return on ad spending. Of course that’s great for any Advertiser, but many marketing managers overlook the other potential benefits of using pay per click advertising to methodically test keyword lists, website content, and website design, in advance of any on-page SEO design, or SEO link building efforts.

In this sense, advertising agencies and marketing managers should think of pay per click advertising as a form of self-funding marketing research.

Yahoo’s Jambalaya SER

One of the things I love about Yahoo is that they aren’t afraid to trash the reputation of their search engine by turning their organic search results into spicy jambalaya. Yahoo Paid Inclusion (also called Yahoo Search Submit, and Yahoo Search Submit Pro) allow almost anyone to purchase listings in Yahoo organic search results.

Hot Debates About Hot Keywords

Yesterday I was involved in another debate about whether Amazon should be buying hot keywords, like its own name, and the word, “books.”

Today a client told me that PPC is becoming the betamax of SEO.

7 Reasons to Outsource to Denver PPC

If you’re an SEO company which dabbles in Pay Per Click, then this post is for you.