Ad Split Testing - Are we having fun yet?

Ad split testing is the process of analyzing how ad variations perform statistically on an absolute and relative basis. Some managers take a strict approach, ensuring that an ad exists for every combination of line variants in each ad group. While such an approach may be appropriate for some ad groups (for some types of accounts), it sometimes result in some pretty ridiculous combinations of ad text. This entry discusses the different methods by which a PPC manager analyzes ad creative content

What’s a decent CTR for a PPC campaign?

A little over 25% of clicks on Google searches go to Sponsored Ads. Since there are a maximum of 8 to 12 ads per page, then the par value for CTR is about 2.5%. Professional Adwords advertising companies are sometimes able to consistently achieve double digit click through rates in the most inefficient business segments. In the more competitive ad spaces, advertisers should consider a 5% click through rate to be exceptionally good.

Fundamentals of PPC Management

We formulate our economic analysis on the basis of establishing economic bid limits for each aspect of the account. Our approach provides a basis for making the nitty gritty, day to day decisions required to effectively manage and maintain a PPC account.

More about Managing Pay per Click